Hetal Koradiya HK monogramResume
Hetal Koradiya, Senior UX and Product Designer
15+ Years
Open to remote roles

Hi, I'm Hetal

Sr. UX and Product Designer

I design for FinTech and SaaS products — where one confusing screen can mean lost money or a stalled workflow. My approach starts with research, not screens: understanding the real problem before building the solution. Along the way, I've led design across multiple SaaS platforms and mentored the next generation of designers.

View my workDownload resume

Hear It From Me

1-minute introduction to who I am and what drives my design work.

Overview

Design With Clarity,
Not Just Screens.

I'm a Senior UX and Product Designer with 15+ years of experience — primarily in FinTech and SaaS, with hands-on EdTech work through hackathons. Across all of it, my focus stays the same: turning complex, high-stakes workflows into products people can actually use.

My approach blends:

  • Research-first thinking — understanding the real problem before designing the solution
  • FinTech & SaaS domain depth — where design decisions carry real financial and operational weight
  • Cross-team leadership — leading design across multiple SaaS products at once, mentoring junior designers
  • AI-assisted workflows — using tools like ChatGPT, Claude, and Figma Make to move from research to prototype faster

I work closely with engineering, leadership, and end users — bringing structure to ambiguity and clarity to complexity.

Research-First Thinking
FinTech Depth
Design Systems
Cross-Team Leadership
AI-Assisted Workflows
Usability Testing
Featured work

Projects

UX Researcher & Designer · Community Team Project

Decoded DFC

Turning a 4-hour onboarding into a 1-hour momentum system.

A community-led redesign for Design for Change (DFC), tackling why members joined with motivation but lost momentum before completing onboarding — no recovery path, invisible progress, weak community belonging.

Impact:
  • Reduced onboarding time from 4h 18m to 1h 15m.
  • Achieved a +32% completion rate improvement.
  • Surveyed and interviewed 162 members to identify drop-off points.
  • Identified 1 in 3 inactive members as reactivatable through the redesign.
View case study
UX Researcher & Vice Captain · Hackathon Team Project

SarkariPrep AI

Helping exam aspirants fix mistakes, not just review them.

A hackathon project designed for Indian government exam aspirants (SSC, Banking, UPSC) — an AI-powered mistake-repair system that detects, diagnoses, and helps learners practice their way past recurring errors.

Impact:
  • Grounded in 39 research participants — 14 surveys + 25 in-depth interviews.
  • Designed a full 7-step repair flow: Upload → Detect → Diagnose → Prioritize → Repair → Practice → Track.
  • Delivered complete IA, task flows, and a working Figma prototype.
  • Included an expert accessibility review as part of the process.
View case study
Product Designer · Client Project

Gen AI Assistant

Designing AI tools that fit into real workflows, not around them.

Designed a suite of enterprise Gen AI tools from a client-defined brief — built to help teams work faster without sacrificing control over their data.

Impact:
  • Designed a 4-tool suite: Content Assistant, PPT Assistant, Excel-Analyzer, Text Summarizer.
  • Included anonymization controls and temporary chat modes for data privacy.
  • Delivered against a client/developer-defined technical brief.
Product Designer · Internal Project

BRConnect Intranet

Giving a growing team one place to stay connected.

Designed Binary Republik's own internal SharePoint homepage — bringing News, Team updates, Employee Highlights, and Social features into a single, cohesive system.

Impact:
  • Unified 4 core modules into one homepage experience.
  • Rolled out internally across the organization.
  • Built with Binary Republik's own visual identity (orange theme).
UX Researcher & Designer · Internal Project

Binary Republik Redesign

Designing the company's entire site, from research to launch-ready screens.

Led the end-to-end design of Binary Republik's full marketing site — from UX research through prototyping and high-fidelity design — collaborating directly with the founder on strategy and design decisions.

Impact:
  • Led UX research to inform the redesign direction.
  • Created prototypes and high-fidelity designs for the full site.
  • Used AI tools like ChatGPT and Claude to accelerate design and implementation.
  • Collaborated directly with the founder on strategy and design decisions.
Process

How I Work

Discover illustration

Discover

I start by talking to real users and stakeholders to understand the actual problem, not the assumed one.

  • Conducted user interviews and surveys
  • Mapped real workflows and pain points
  • Identified where users get stuck
Toolkit

Tools I Use

A mix of design, research, and AI tools that help me move from problem to prototype faster.

Design & Prototyping
  • FigmaUI/UX design & prototyping
  • FigJamBrainstorming
  • StitchVisual ideation
  • LovablePortfolio build
Research & Testing
  • Survey MonkeyQuick surveys
  • MazeUsability tests
  • MiroJourney mapping
  • PerplexityAI research and insights
  • NotebookLMResearch synthesis
AI-Assisted Workflow
  • ClaudeLong-form reasoning
  • ChatGPTIdeation, UX research
  • GeminiMultimodal AI assistance
Production & Docs
  • VeedQuick edits for case studies
  • NotionDocs, structuring

Let's Work Together

Whether you're building a product, solving a research problem, or hiring for a design role — I'd love to talk.

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© 2026 Hetal Koradiya. Designed with care.